Online Public Relations

The Internet has changed the News and PR ecosystem. With tools like RSS feeds, email, and other delivery systems for information, the News and PR finds consumers instead of the other way round. We combine creative strategies, research and select the most appropriate media to get the news out to your target audience.

We incorporate our online PR experience, using search engines and high powered Press Release directories to promote your story and ensure maximum web exposure.

Strategic online media inclusions can boost the search ranking of your website, exponentially. We have strong ties with online media entities like PRWeb, PRNewsWire and many more. These associations which are nurtured over the years enable us to acquire premium space slots for relevant news, product launch announcements and creative bylines.

Our Online PR services include:
Online PR Strategy – We analyze your target audience and their media consumption pattern. We shortlist and select platforms that would get you the maximum value for your PR spend.

PR Writing and Optimization – We write the press releases and all materials and optimize it for various media (Search Engines, PR Directories, News Outlets, etc.).

Free and Paid PR Distribution – We push PR across the top press release aggregation websites to get you maximum visibility. We negotiate the best rates for our clients.

Social Media PR – We scan the social web (Twitter, Facebook, etc.) to identify buzz about your Brand or service and take action to push the positive messaging and counter the negative messaging.