Digital Technologies & Analytics

CLICK Marketing & PR specializes in several digital technology and analytics platforms. By creating visual data sets including dashboards and funnels, businesses can better understand their spend, performance and direction. Tracking information and gathering raw data is valuable, but even more valuable when you turn it into clear actionable strategies that drive marketing and budget performance. Following are a few of the technologies that we have utilized to improve performance, drive revenue and reduce cost, essentially creating better margins and business models for lead generation and e-commerce:

Digital Technologies and Analytics:

  • Adobe Analytics (formerly Omniture)
  • IBM Digital Analytics (formerly Coremetrics)
  • IBM WebSphere Commerce
  • Google Analytics
  • Google AdWords
  • Bing Ads (Bing and Yahoo Search Networks)
  • Interwoven/Autonomy
  • ExpressionEngine
  • WordPress
  • Yammer